XBOX ONE- INVITATION Advert

What makes a great advert? To me its wanting to be there. Wanting to be in that situation. That is what the advert Invitation does really well in my eyes. Its essentially representing how people react to the games on the new XBOX ONE. Its how I reacted and I believe it is a very good representation. Though obviously completely fabricated its visuals are impressive and make the video enjoyable.

Most commonly used in advertising is the tactic of association. Its the easiest because of it wide range of uses. In this Invitation advert they not only associate the song with the brand but also the emotions "Associating a product or company with a famous person, catchy jingle, desirable state of being or powerful emotion creates a strong psychological connection in the customer"

(http://smallbusiness.chron.com/5-common-advertising-techniques-15273.html)

. Looking at the advert you will notice how the man reacts to the Titan (Massive Robot Above) with a smile. The advert is attempting to plant in your mind the association that the Titan means something to smile about. The aim of this advert is obviously to entice people to play and buy the game on show. By linking the game with an emotion if they see the game around the possibly might remember that it makes you smile and possibly purchase the game. All about the possibilities.

One thing that I notice fairly prominently is that the people that are being "Invited" range from middle age Business Man to an American College student, a young Women on the train platform and a Teenager watching the Football. Basically they are trying to advertise to as many people as possible within a certain bracket. They have to be careful age wise as to not show the product as a children's toy but also not too old to show its for pensioners. They choose a fairly wide age group from about 16-35 that does encompass both men and women. This was crucial to show that its a great product for anyone with free time, be it student or a businesses.

I for one love this advert.It makes everyone seem equal and the unique combination of awesome CGI, music and acting make the advert a great success in my eyes. Possibly it needed to show off some more footage of the actual product but its serves its purpose as it is very well. 7.5/10