How Do Adverts Get Their Message Across?

 Talk about the techniques and strategies used to promote something.

Adverts themselves are a form of delicious candy for the mind. Figuratively meaning. They are designed and promoted to make us to go out and buy the product that is on show. That is the ultimate goal anyway. Though some adverts are not like this, for example the Cadburys Gorilla advert. I will discuss those later in the post. First on the list it the normal adverts you would see on the Tv.

The type of advert most commonly seen normally shows off the product in a situation that is quite common in an attempt to link the product to that specific situation. My favorite example for this is the Doritos Mariachi advert series (as seen above). This is an example of an advert that does its job superbly and works really well an can influence a lot of people. The reason for this is it associates the Doritos franchise with parties and celebration, which are massive buyers of Doritos. By showing off the Doritos this way the mind of the view will link Doritos to the idea of celebration, parties and mariachi bands. Not only does the advert make you want to eat Doritos when you can, it plants the Party=Doritos link subconsciously so the next time you throw a party Doritos will be one of the easiest things to remember.

This advert is a Viral advert. Viral adverts are really simple videos that spread,like the aforementioned Gorilla (viral video of 2007), that are used to get the brand name in the masses really quickly and efficiently. The Gorilla advert was one of the very successful ones that did really well. The beauty of adverts like this one are that they don't have to be liked to do well. Many people who watched this advert disliked it due to it having no reference to the actual chocolate that it was meant to be advertising. You know what that person who didn't like it did? He told his friend about it. Same goes for those who did. That's how it spread so quickly. Guess what carries along from that? Cadburys. They are now in every ones mind for the creation of the Gorilla playing drums. Its an incredible effective style of advert and has become more used in the recent years. Like the Moon Walking Horse of Three mobile.