Advertising Critique # 1 Cadburys Gorilla

I have to say this is one of my favorite adverts of my childhood. The simplicity and wackiness of the advert have had it firmly glued in my mind for many years. It really does the perfect job of linking the idea of fun and crazy that still draws me to this day to Cadburys chocolate. Yes the advert makes no sense, yes it has nothing to do with chocolate and yes that is not a real gorilla but it conveys a real sense of wonder that has captivated me and many others like me. Even if it doesn't out rightly show the chocolate bar you know that is what its advertising and every time you think of that advert you will think of Cadburys. I know I do and that's what makes me think its successful.

(http://www.theguardian.com/media/2008/jun/23/advertising)

The Cadburys Gorilla is the perfect example of Association. "Associating a product or company with a famous person, catchy jingle, desirable state of being." This advert perfectly links Gorillas and Phil Collins In The Air Tonight. Imagine if you will being at an event or social gathering and hearing the song, as mentioned, played. Instantly your mind will connect the song to Gorilla, then to Cadburys and then onto the chocolate. Most people then desire the chocolate that is now linked into their mind. Perfect way to make someone crave and buy chocolate is to do it without them knowing. The subconscious of a human being is what makes this advert so effective. 

Another effective thing this advert did over the course of its duration on TV was its ability to "Jump on the bandwagon" to put it simply. When the 2007 Rugby World Cup came on it jumped on the hype of the matchs by placing itself at the end and beginning of each break. Thus again Associating Cadburys and rugby together. People who wanted to the watch the Rugby were reminded of chocolate every break and this leads to people buying chocolate and eating it while they are watching. I know that because it happened to me that year.

When it comes to be being an effective advert I have to say its one of the best. As mentioned before i am a little biased as its personally my favorite and has done its job over the years. Compared to other adverts I feel the association works better then many. I still find joy in watching this advert now and I will do into the future.